In a world in which branding is increasingly reduced to 280 characters in social media, a strong trademark may be a business’s most important and valuable asset. Developed by intellectual property attorneys at the nation’s top trademark filing law firm by volume, this workshop will lead you by the hand through the murky waters of legalese and allow you to put your best foot forward legally.
This course is an introduction to trademark law, including how to conduct a clearance search, how to successfully prosecute a trademark application before the U.S. Patent & Trademark Office, and how to enforce one’s rights. Attendees will also explore the rights you get when you have a trademark and what those basic rights mean under federal and international laws.
We will also focus on some of the most famous trademark cases. You will learn the basic rules regarding proving a trademark infringement case, along with defenses.
This seminar will include a 30-minute ethics portion, focusing on the unique issues faced when representing a client both in front of the U.S. Patent and Trademark Office, and in federal court.
HEATHER A. SAPP, is Senior Counsel and Training & Communications Manager at LegalForce RAPC, where she was recently named the #1 trademark filing attorney in the US in 2017. Prior to joining LegalForce, Heather was a trademark examining attorney at the U.S. Patent & Trademark Office for more than a decade. Before that, she was a legal fellow for the House of Representatives Intellectual Property Subcommittee. Heather holds a JD from the Sandra Day O’Connor College of Law at Arizona State University, and an LLM from George Washington University Law School. Her undergraduate degrees are in political science and French & European studies from Duke University. Heather is also a popular speaker on the writers’ conference circuit, speaking internationally on intellectual property issues for authors under her young adult fiction pen name, Amanda Brice.
The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement. This activity may qualify for up to 3.00 hours toward your annual CLE requirement for the State Bar of Arizona, including 0.50 hour(s) of professional responsibility.